The Cools

To celebrate Paris Fashion Week, The Cools hosted a party at Cirque Bonheur, which was arguably one of the best parties of fashion week. The festive crowd, including celebs P. Diddy and Cassie, watched behind the scenes footage of our soon-to-be launched site, while dancing all night to music by DJs Davide Squillace, Julio Santo Domingo & Nikko Gibler.

See all the photos from the event here: http://bit.ly/wsz5Mh

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Our favorite cools kids at the Ouatta Watts, “Vertigo” opening in NYC, hosted by Vladimir Restoin Roitfeld. Photo by Stefania Pia.

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Yosuzi Sylvester and Olivier van Themsche of The Cools.

Last week, our brand ambassador manager and CEO, modeled premium looks from The Cools to help raise $100,000 for HackNY at the RaiseCache benefit fashion show. The event brought together more than 1,000 members of New York tech, fashion, media, and arts. The evening’s fashion show — which showcased looks from Bonobos, Rent the Runway, Of A Kind, BaubleBar, Warby Parker, and more — celebrated New York start ups, especially those with a focus on style. It was an event and night to remember!

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Earthquakepocalypse party!
We promised it would happen again and it did.
The Cools held the second “New Geek on the Block” party Tuesday night at Brinkley’s Pub …. and the earth trembled!
After the overwhelming support from the start-up community for our first event, we didn’t want to disappoint with round two. Once again, we packed Brinkley’s to the brim and want to thank everyone for coming out, driving the conversation and having a drink with us!
A special thanks goes out to Cheek’d, CheatSpeak, Dave Partners, Onepager, SkillShare and TaskRabbit for grabbing a glass of tequila and pitching their company, and standing up for what they’re passionate about.
Thank you again to all the Soho start-ups and community members who came out Tuesday. Keep an eye on your inbox for an email invite to our next event — which we’re sure you won’t want to miss.
Until then, follow us on @TheCools, Facebook and Tumblr for updates about future events.
Be sure to check out photos from the event on our Facebook page!
Great to see everyone,
The Cools

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Three, two, one … Party!

And we’re off with a bang! The Cools held its first “New Geeks on the Block” event yesterday at Brinkley’s Bar at 406 Broome St. in Soho.
We had hundreds of members from the start-up community, and other various institutions, come out to show their support and interest in tech, social media and — we’d like to hope — The Cools.
A few startups from the area pitched the crowd: Betterment, Boozbucks, Fitocracy, GroupMe, Skillshare, Zaarly— They had to follow a certain ritual while standing on a chair with a glass of Tequila. (See pictures from the event)
We are aiming to turn last night’s shindig into a monthly get-together and hope to see everyone out again soon. Until then, follow us on Twitter @TheCools, Facebook and Tumblr for updates about events, fashion and invites to our private beta testing (coming soon). Thanks for your help, The Cools

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